Brand logos are a very important factor when establishing a new brand. Ever wonder why you can’t remember a relatively simple word but you can remember a simple brand logo? The reason people can recognize and remember a brand logo fairly easy is because of the fact that a brand or a visual identity does many things to establish itself within the logo. Brands where originally developed as a way of identifying livestock and cattle they have come a long way since then. For years brand logos have been used as a way to make a variety of companies stand out from global competition these companies include Adidas, Coca-Cola and McDonald’s.
Brand Logos are so powerful that you can even recognize them upside down
Sketch of a company logo i made.
The world has changed but the prominence of graphic designers hasn’t. Over the past millennium the world has embraced in the fact that technology is improving at rapid rates, what does this mean? It means graphic designers are now using new and improved Technology that affects how designs are now produced and how their influenced in design as well as style, art and society. That being said, the principles of visual art graphic designers use to communicate messages hasn’t change, the time era has. The term graphic design began to be widely used in the 1950s Following the Second World War. Following WWII traditional inspiring projects started to emerge such as attractive packaging, appealing advertising logos and an increase in the selling of magazines. This resulted in a higher demand for visual designs appealing to the consumer. Today a Graphic designer’s works from many aspects, from creating signage to creating informational icons, company logos, branding labels and way-finding systems.
A 1950s poster ad design for the Famous product companies Coco-Cola and Glostora
An example of a Graphic designer using a poster ad to persuade a message to the consumer that Nestle’s milk chocolate bars are delicious.
Graphic Designers use signage to communicate informational guides to the public while also communicating a visual appealing sign.