Today’s lecture for week 8 of survey of design was based on the idea of aesthetics of the extreme. In art there has always has been a desire for art and design to kind of determine what is acceptable, what’s normal and what lies outside of category. This idea of Aesthetics is one of the most powerful aspects of design because it revolves around what we determine, as in who is made fun off or who is mimicking an image of perfection. This idea of the extreme has been around since the beginning of civilization. When people describe the Extreme we are more than less referring to the spectacle. The spectacle is the thing everybody knows, and nobody wants to know about and yet it is like a cultural machine. For example the Miley Cyrus twearking act, most people don’t have a clue what Miley Cyrus music sounds like but yet they knew she was twerking on stage. The spectacle is the thing within our culture that can’t be avoided. This idea of the spectacle and how design plays a part is relatively simple because as people we make the spectacle. A spectacle sometimes causes outrage, for example when Michael Jackson hung his baby from a balcony that caused people to react in a certain way as in criticizing him or hating him. The Spectacle can sometime act as a distraction but it happens on a daily basis and happens with so many different things one of which is in video games. Another perfect example of the spectacle is the X games because it’s extreme and pushes danger to the sport itself creating a visually striking performance. The spectacle doesn’t always have to outrage people but sometimes makes us curious and want to see what it’s about though. In all spectacles play a role in design because all designers want to make what they’re doing stand out and have their seniority over other competitors.
If you’ve been on a company website before then you’ve already experience interface design. Interface design is a technique used by web designers to make a website be able to interact with visitors to the website. Interface or UI design is more complex then just building a website or as simple as you just whipping up something on your computer. Over the years web design has change tremendously with most of the focus being towards Mobile design. What I mean is Ux/Ui designers now have to be able to produce interfaces for websites that are able to be legible in all sizes as in, Websites that can fit on cellular phones, tablets etc. Web design has been made to be more futuristic as possible and with our driven technology society web design will always change but the fundamentals wont.
In this new day and age the world has extremely revolved around Internet sharing allowing us as a society to communicate or express our inner feelings on the World Wide Web. We communicate and express or inner feelings through internet sharing devices called viral videos. A viral video refers to its true term, it’s a video that is created and becomes popular through the process of Internet sharing through video sharing websites, social media and email. Viral videos are videos that often contain humorous content or random hooks within the video that draws the audience to watch them. A viral video starts as a small video clip and through time the video gathers followers which in time followers would share it to friends and family making the video go viral around the world. Viral videos can be made on just about anything from advertising a product to current issues in the world or for just displaying funny moments within an individual’s life. When creating a viral video it doesn’t necessary have to be humorous but it has to be something that draws the audience into the video, it has to be a video that someone would want to reference to someone else in order for it to go viral. Advertising companies spend millions if not billions of dollars trying to come up with powerful concepts that grab people’s attention and persuade them to buy their product. If one can master the concept of how things go viral that would mean that we could easily use it in advertising which would be benefit towards different firms.
My viral Video i made
Today for week five of survey of design a professional designer offered her time to guest speak for our class, her named was Britney McFarland. She previously went to and graduated from the Art Institute of Seattle a year and a half ago. She now works for one of the most well respected graphic design firms who serves clients internationally known as Deloitte. Previously, she worked at a graphic design firm called Ubermind but Ubermind and Deloitte joined forces to Create Deloitte digital. Britney became a team member of Deloitte as a user interface designer making well planned and successful images for the main website.
For part 2 of week 5 for my survey of design class i as well as other class members had to present our project presentation on one of the following primary products we orchestrated including a drill, vacuum or an emergency kit. Our main objective for all class groups was to accurately defend the product of our presentation to the class as well as to our class instructor Tony and our guest speaker Britney; a professional designer from a well-respected firm called Deloitte. Tony and Britney were to critique our product website and the product as a whole
For my group we selected and designed an emergency kit called Icare which our target audience was focused on mothers and their children from toddler to age five. While designing our product we wanted it to be for both genders not just for a specific gender group (boy or girl).Our emergency kit Icare would contain all of the necessary items that a child would need on a day to day basis this included clothes, coloring books or tracing pads for entertainment, diapers, ointments and all size bandages and soaps to disinfect a wound if needed to. Upon designing our product we thought it should be a great kit for mothers to take on the go, this included to parks or playgrounds, supermarkets and or places that would call upon Icare emergency kits. As a group we wanted to make Icare as a company that also had a Variety of choices within their products as well. To give the company different choices within their products we had design various kits such as backpacks for a child, then for the mothers we also would have a handbag for convenience and easy portability. If the customers wanted to make their product have even more individuality we provided them with a website which allowed them to fully customize their kits in fully variety of colors of their choice. The design of the website was a two-page mockup, it was colorful and easy to navigate and enjoyable to the customers purchasing Icare kits.
Overall the presentation for or product went well, I believe I as well as my group felt pretty strong about our project and felt that we accomplished and or met the expectations provided. However we did have some minor mistakes but that’s okay because this was only the first time we did a project in this manner so it’s good we got to learn from our mistakes. On the good note this project was fun and I enjoyed working with my team to develop the overall product known as Icare. The fact that Tony had Britney from Deloitte Digital come in and tell us about what she does professionally inspired to work harder and someday work for a fun and successful firm as she does after I graduate.
Some logos i made for a project
In class today we discussed Modernism and Postmodernism and how the two refer to different views on how we interpret the world around us.
Modernism came about during the beginning of the industrialization and urbanization of society particularly in the west. Modernism was and still is all about creating perfectionist work. Modernist had a special way of thinking, they believed in utopia, the idea that there could be a perfection society Postmodernism began to emerge in the 1960s after WWII and continues to grow today. Postmodernism embraced everything from decorative art to abstract art. It put a high emphasis on conceptual thinking and how you go about elements of design. Postmodernism also paved the way for artist to think outside the box in the design process. Post modernists are more concerned with the concept of the art rather than the skill level demonstrated in the art itself; they believe in good concepts rather the pure perfection as in modernist.
Some pictures i took as examples of post-modernism and modernism
Week 3 of Survey of design the objective was for I as well as my fellow group members to visit four major fashion stores three of which were similar in demographics and the fourth being a different boutique.
The first store we visited and examined the overall characteristics of was H&M. When looked inside, H&M’s appearance was very urban and seemed as if their target audience was the upper and middle class. But when looked a little deeper within the store I found out that the prices of their clothes were very middle class and affordable to some lower class. Inside H&M the environment was very “city like” bringing me to a conclusion that their target demographics were towards mid-teens to mid/late twenties. That being said this store had just about every type of clothing for those age ranges. However, by the looks of the people I seen walking in and out of the store it seemed like their target audience was the late twenties to early thirty’s age ranges of men and female. The clothing of the store was very modern to what people are wearing today. The store layout was very classy sort of like a spotlight type of look with the colors being black in white. The typography was very common not to difficulty to see or read, the font consisted of a sans-serif look a font that you would see in general stores. The store had no texture but still kept its flat classy look. The space of the store was compact but very organized making it very easy to identify different clothing sections. If this store was a character I would say it would be Dwayne Wade of the Miami heats because he can rock any type of look casual, urban, professional all of which this store offers.
Pictures i took of clothing products from each store.
The second store we visited which totally set itself apart from all the others was Urban Outfitters. The demographics of this store judging by its name were extremely urban. The main targeted audience was for the mid-teens as in 14to15yrs to about low 20’s.The product line was evenly split between young males and young females. The store layout was urban almost sending out the impression of a basement or ware house type intended for a younger crowd. The music of the store was acceptable among most ages somewhat of a rock sound. The color pallet was minimal only consisting of wood type colors and different shades of brown. The space in the store was scattered making it hard to identify different clothing sections within the store. This stores clothing was a lower class look but with middle a class price, one belt was 50 dollars. The typography used was sans-serif and extremely bolded for people to clearly visualize but minimum usage around the store compared to H&M. The lighting of the store was sufficient everywhere with certain lights spotlighting clothes that are in season. If this store were a character I would say it would be lil Wayne because he wears clothes that are very urban and teen like.
The third store we visited was Anthropology. Their Target audience focuses mainly on females being fact that it’s an all-female store therefore, females of mid-30s to early 40s have a broad selection of clothes within this store. However Anthropology does offer a small section for young woman on the second floor. Anthropology and Urban Outfitters are designed by the same corporations therefor, the look sort of alike. Anthropology’s store layout is a basement/den look and is very urban like. All clothing is designated for the women and none to offer for the men. The store space is very wide and offers somewhat of an organized perception of what’s within the store. The music of the store was feminine and pleasant to the female audience of the store. The Color pallet was minimal offering a soft look, with colors of a low toned brown with white and very a small amount of a dark blue background in the front area of the store. The lighting was sufficient, like other store only spotlighting things that are in season. This store defiantly had a middle class look with an upper class pricing.
The fourth and final store we visited was Gucci. Compared to the previous stores we visited this one was specifically and efficiently targeted to one class, the upper class. The store layout was very luxurious which also had a luxurious color pallet of grey, white, and black. The clothing was designated to the mid 20’s to middle aged women but mainly on the women who are around the 30 to 40 year old range. The prices of their clothes were of course targeted towards the upper class. The lighting unlike the previous stores was extremely bright light in all directions even the products. You feel like you have money when you enter the store. There wasn’t any typography located anywhere in the store and no music was provided either. The prices of the clothing were hiding within the clothes or the product making it hard to identify the price values. Everything seemed very well kept and maintained, with nice and not to mention conferrable carpeting and furniture. This store has a lower tolerance then the other stores we visited, if you’re not a serious buyer then you can’t just sit around their merchandise.
Overall all the stores we visited seem to have at least one similarity with each other in demographics such as how most of the stores focused on the age groups of 20s to late 40s.Three out of the four stores had had good music to listen to and was setting a good mood with its customers we also noticed that almost all of them had a middle class to upper class look but a upper class pricing. The Lighting was sufficient in all the stores but color was limited in the majority of them. Last but not least the typography of each store was kept to minimum but enough to communicate to the audience. All of the store layouts were unique and emphasized the brand.